The Impact Of Facebook On A Cyber World - 1617 Words

We are now living in a cyber-world, where everything is connected using internet. We use internet to connect anything from machine to machine, country to country, and most important – to connect people from the entire world. In recent years, people are becoming more and more interested in social networking sites. On top of that, Facebook is the most popular and widely use one. a study in 2013 show that more than 500 million people spend about 700 billion minutes on Facebook per month and half of them log into their account in a given day, and average user has about 130 contacts (Mustafa). And now the number is triple higher only after 2 years. The company potential valuation up to $100 billion in 2012, and keep growing. The success of Facebook is undeniable, but the company still very young and try to figure it out how it will become and make profits. The history of Facebook begin on February 4, 2004 a Harvard University student Mark Zuckerberg launched www.TheFacebook.com wit h his friend to make a way for college students to make friend with each other (Caitlin). Its design was so basic back then and no one would have known how it becomes today. One year later, in 2005, the user expended to allow high schools and tech companies to use and the site name changed to â€Å"Facebook† only. Due to high demand in 2006, Facebook opened to everyone over the age of 13 with a valid email to use. And for the first time, the new-feed feature was launched. It allow user to see what otherShow MoreRelatedThe Effects Of Social Media On Society892 Words   |  4 Pagestoday’s technology. Facebook launched in 2004 and has become a mega company. Last year, the company had 845 million users, revenue was $3.7 billion, and the estimated value of the company is $100 billion. There are negative and positive effects of social media since the launched of Facebook in 2004. The great debate is: have Facebook plays a positive or negative impact in society? To answer the question, a person needs to analysis the negative and positive effect that Facebook has on society. ThereRead MorePositive and Negative Effects of Social Media Essay638 Words   |  3 Pagesinteraction. Social media is growing rapidly throughout the world. More adults and teenagers are joining sites such as Facebook, MySpace, and Twitter to interact with friends, family, and strangers. The introduction of social media has changed the world in many ways. It affects each individual in different ways. Today it can be used as a very helpful tool in changing a person’s life, but at the same time cause such conflicts which can negatively impact a person. 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ItRead MoreThe Role Of Social Media On Cyber Crime963 Words   |  4 PagesThe Role of Social Media in Cyber Crime In this essay I want to describe my research about the role of social media in cyber-crime. I believe that social media represents a massive opportunity for committing lots of different types of cyber-crime. In fact these days all of us are already aware of social media and social networking, we all have at least one account in a social network and we make friends with all sorts of people even who we do not personally know. I am tempted to say that we knowRead MoreCyberbullying: Are Social Networking Websites The Cause? Essay1320 Words   |  6 Pagesover 700 BILLION minutes on Facebook in one month. (Facebook) In todays day and age, social networking sites have taken over the internet. Sites such as MySpace, Facebook, Twitter, and Tumblr have linked people together in a way that was never thought possible. However, from all good comes bad, and from social networking sites the act of cyber bullying - bullying and harassing someone through the internet was born. Now, whether or not the websites are the cause of cyber bullying has become a ratherRead Moreshould social media be banned1181 Words   |  5 Pageseffect on the modern world together. Some people consider social media to have a very negative impact on people, especially our younger generation, causing inappropriate language being used. It is a topic that divides an opinion. People say social media is an amazing tool, but others worry about the impact it has on lives. Here are some reasons why you should not ban social media. During the royal wedding, a lot of people went crazy. There were people trending all across the world about it. ThousandsRead MoreTechnology And Its Impact On Society1355 Words   |  6 Pagesof the internet. 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Coca-Cola Companys Situation Analysis and the Association of the Research Proposal

Essays on Coca-Cola Company's Situation Analysis and the Association of the Company with Olympics Research Proposal The paper â€Å"Coca-Cola Company’s Situation Analysis and the Association of the Company with Olympics† is a  breathtaking example of a research proposal on marketing. The Coca-Cola Company has just launched its Global 2012 Olympic marketing campaign on 29th September 2011. The marketing campaign is titled â€Å"Move to the Beat† and it is led by Mark Ronson, a British Grammy award-winning music producer. This paper analyzes this move made by Coca-Cola with the aim of finding out whether it is good for the company or not. It further identifies the strengths, weaknesses, opportunities, and threats to the Coca-Cola Company after taking this move so as to determine opportunities for further growth in the future. The paper analyzes the Coca-Cola Company with the aim of further understanding of whether the marketing campaign is good for the company or not.The Olympic Games are major intercontinental sporting events that feature both winter and summer sports involvi ng the participation of thousands of athletes from all over the world in a variety of competitions. The Olympic Games are regarded as the world’s most popular sports competitions. Currently, the games are held every two years because the winter and summer Olympic Games keep alternating, but in the real sense, they occur after every four years of their respective seasonal games (Buchanan 2001). The Olympic Games are known to attract worldwide attention through various forms of media and millions of spectators who turn up to the host cities to witness them. The Olympic Games have therefore proven to be one of the most effective platforms for international marketing in the world. This is because of the worldwide recognition and appreciation that they have, reaching billions and billions of people, in more than 200 territories and countries throughout the world.From the five rings symbol of the Olympics, it is evident that the Olympic movement aims to unite the five inhabited con tinents of the world, namely Africa, America, Asia, Australia, and Europe. The Coca-Cola Company realized the effectiveness of the Olympic Games in bringing people together and in attracting and retaining the attention of billions of people throughout the world. The Company has therefore decided to launch a marketing campaign for the London Olympics expected in 2012. The campaign is aimed at bringing sport, music and the youth together and also create popularity for the Coca-Cola Company among sports lovers, the youth, music lovers and the rest of the world. The Coca-Cola Company aims to make this marketing campaign different from the other campaigns that it has been using in the previous Olympic Games. The Coca-Cola Company operates in a highly competitive business environment and has decided to use the 2012 London Olympics as a platform to market itself (Coca-Cola 2011).Situation Analysis of the Coca-Cola CompanyIn 1886, John Pemberton, an Atlanta pharmacist, began selling a new c aramel-colored carbonated drink. It was through Pemberton’s initiative that the world today has one of the most famous beverages (Pendergrast 2000). Innovative businessmen such as Robert Woodruff and Asa Griggs Candler helped Pembroke to give this beverage the status that it has today. The drink came to be known as Coca-Cola, or simply Coke. The trio developed the beverage business and started the Coca-Cola Company (Elliott 2002). The company has grown to be the world’s largest beverage company. It boasts of over 500 international still and sparkling brands and has more than 15 billion dollar brands in its portfolio (Coca-Cola 2011). The Coca-Cola Company operates in over 200 countries and serves more than 1.7 billion customers per day. It has more than 3500 different products including sparkling beverages, still beverages, juices, and juice drinks, coffees, teas, waters, energy drinks, sports drinks, soy-based beverages, and milk-based beverages among others. The miss ion of the Coca-Cola Company is to refresh the world, inspire moments of optimism and create value while making a difference. The company is committed to sustainability through protecting the environment, respecting the people, offering safe and quality products and supporting communities.

Responsibilities of Reserve Bank

Question: Discuss about the Responsibilities of Reserve Bank. Answer: Introduction: The Reserve Bank of Australia is the central bank of the continent which is mainly involved in the conduct of the various monetary policies, entails towards protection of a strong fiscal system and issues the nations currency as well. Since it is the policy making body it has the authority to give some chosen banking related as well as registry services to a number of Australian Government agencies and abroad central banks and official financial institutions. The RBA also has the responsibility of supervision of the gold and foreign exchange reserves. The bank derives its functions, roles and responsibilities from the Reserve Bank Act 1959. As per the said Act there are two boards namely the Reserve Bank Board and the Payments Systems Board. The former one is governed by the monetary policies which are spelt out in Section 10(2) and 11(1) of the Act. The first section details that it is the duty of the RBA board to ensure that the fiscal and the banking policies of the bank is formulated in such a manner so as to ensure that it provides greatest advantage to the citizens of Australia and that the powers of the Bank are performed in a manner which would ensure that the Australian currency is stable, it provides full employment in the nation and lastly it ensures that the people of Australia prosper economically. Section 11(1) of the said Act requires the officials of the RBA to ensure that the government is kept updated of the banks present and ongoing policy structure. However the second board i.e. the payments systems board is defined in Section 10B(3) of the Act which states that the board within the limits of its powers should make sure that the banks payment system policy is designed in a manner which provides the maximum benefit to the people of the nation and the powers of the Bank under the Payment System (Regulation) Act 1998 and the Payment Systems and Netting Act 1998 are performed in a manner which would ensure that the best efforts are being made to control any kinds of risk in the financial system, encouraging the competence of the payments system and enhancing the competition in the market for the payment services which is in line with overall steadiness of the present economic system. As discussed, the Reserve Bank of Australia, entails specialised banking services to the Australian government, agencies, other central banks as well as the overseas banks. The Reserve Bank extends facilities to the Government which helps them to take care of a group of bank accounts known as the Official Public Account (OPA) Group, the total of which connotes the Governments routine cash status. The banking facilities provided by RBA includes the provisioning of the term deposit facility which helps in the investment of extra finances, the interchanging of balances to and from agencies accounts which are maintained by the transactional bankers, and lastly accessibility to an overdraft balance. The RBA offers various transactional banking services to various Government agencies of Australia which include facilities of bank accounts, online payment services which is inclusive of the on line and card based payments, dispensation and allocating of the major chunk of electronic direct credit and debit operations which is inclusive of medical rebates, salaries and various payments to suppliers, various collection and receivables related services such as internet, on call and online card based services, payment facilities across the borders which includes direct entry, electronic funds transfer and cheque payments as well, document printing services wherein the agencies can by electronic means ask the RBA to issue cheques and such other payment instruments on their behalf and ensure reconciliation of the cheques, storehouse and corroboration services which should include such a system which would help in detection of frauds. As discussed earlier, the Payment Systems (Regulation) Act 1998 gives the Payments System Board constitutional powers to take care of some of the issues related to the accessibility of the clearing and the settlement systems. Further to this, the RTGS system was introduced very late in Australia, at around June 1998 which led to an impressive eradication of the settlement risk since over ninety percent of the payment in value terms which was being conducted between the Australian Financial Institutions which are now settled by the usage of real time system. However thus settlement process is not recommendable for the small payments. There are three main consumer clearing streams i.e. the Australian Paper Clearing System was the cheques and such other paper related payment instructions, the Bulk Electronic Clearing System for an instant debit and credit payment instructions and the Consumer Electronic Clearing System for the ATM and EFTPOS transactions. Although CECS had not started t o operate because it had yet not attained permission from the Australian Commission and Consumer Commission until 2001. Hence the ATM and the EFTPOS clearings are dependent upon the individual bilateral agreements amongst the players. Thus on a concluding note it is understood that the main responsibility of the Reserve Bank of Australia is to formulate such fiscal and monetary policies which would help to maintain the banking system in line with the financial stability. It performs the role of a banker for the government of the nation and also issues the currency note to ensure that there is financial stability and the balance of payments is maintained within the economy. Lastly, the RBA also plays a crucial role in performing the function of banking by extending its arms to the various overseas banks and regulating the various banking transactions such as that of an NEFT, RTGS or cheque clearance. However it does not provide banking services to the general public and is active in providing direct banking service to the government, commercial banks and such other clients. References: APRA., (1998), Memorandum of Understanding: The Reserve Bank of Australia and The Australian Prudential Regulation Authority, Available at https://www.apra.gov.au/AboutAPRA/Documents/MoU-RBA-Reserve-Bank-of-Australia.PDF (Accessed 13th March 2017) Centralbanksguide. Com., (2015), Reserve Bank of Australia, Available at https://www.centralbanksguide.com/reserve+bank+of+australia/ (Accessed 13th March 2017) Lowe,P., (2015), The Reserve Bank of Australias regulatory responsibilities, Available at https://www.bis.org/review/r151109a.pdf (Accessed 13th March 2017) Reserve Bank of Australia, (2017), Our Role, Available at https://www.rba.gov.au/about-rba/our-role.html (Accessed 13th march 2017) Stevens,G., (2010), Reserve Bank of Australia The Role of Finance, Available at https://www.business.uwa.edu.au/__data/assets/pdf_file/0005/1325786/10-20_Reserve_Bank_of_Australia,_the_Role_of_Finance.pdf (Accessed 13th March 2017)

Sustainability and Environment Development

Question: Discuss about the Sustainability and Environment Development. Answer: Introduction Sustainable development is a holistic approach that is mostly based on an uncomplicated principle. Sustainable development is described as the type of development that meets the requirements of the present generation without compromising the capability of the future generation. The key aim of sustainable development is to secure environmental, economic, and community engagement strategies. It helps to bring rapid expansion of good living and travel. Most of the visitors of Hyatt appreciate prospects in order to make sustainable choices while traveling. There are several major global existing hotels that have incorporated sustainable development in their approach and have based their approach around Sustainable Development. The Sustainable Development is not considered as a dream of any political party that contempt capitalism and deems it to be evil (Pearce, Barbier Markandya, 2013). Hyatt Hotels Corporation is a leading international global hospitality company that is headquartered in Chicago. Thousands of associates of the Hyatt family unit endeavor to make a difference in the lives of the visitors they come across daily by offering genuine hospitality. In order to improve the long-term viability of local ecosystems, it is imperative to promote ecotourism to promote sustainable tourism (Chathoth, 2016). Main Body Hyatt is mostly committed to investigating how its hotel supply, devour as well as manage natural resources in order to serve their visitors. The existing global hotel in Australia mainly looks into the fact how to identify methods for hotels of Hyatt to diminish consumption of energy as well as emission of greenhouse gases. The mission statement of the company is to care for the guests and to listen and meet the requirements of the colleagues. They believe that being their best will help the company to be their best. The share set of values of Hyatt redefines their culture, respect, empathy as well as creativity. The main objective of Hyatt is to reduce the GHG emission at their administered hotels by 25 percent per square meters by the year 2020. However, this requires to executed without having a negative impact on the guests. It is important to shift to cleaner and renewable sources of energy by encouraging the people related to the hotel to find innovative solution that can be s hared across the operation (Huaman Jun, 2014). In order to improve the sustainability of its environment, it is very imperative to use resources thoughtfully. As a result, it requires consuming less amount of water as well as producing less waste that will in turn make more environmentally conscientious acquiring choices. As per the reports, Hyatt has set the objective to diminish the usage of water per visitor night by 25 percent. Hyatt also requires to implement energy reduction projects that will help to reduce GHG emission by 20,000 metric tonnes of carbon dioxide corresponding (CO2e) annually. The collision of these efforts is eminent and toughened by operational best practices. Some sustainable and well-organized design components should be incorporated that will help to bring development of the hotel. The individuals of the hotel should also be educated regarding the reduction of energy in their day-to-day work (Pugh, 2014). Energy can be saved by making the use of waste heat that is recovered from the system of central air conditioning in order to heat water for the pool. As per the reports, with the help of this Hyatt will be able to save an estimate of 40,000 kWh each year. The conversation of water is also an imperative way by which sustainability can be accomplished. The availability of clean water is imperative for hospitality industry mostly for the human beings and the ecosystem is also indispensable for the long-term feasibility of our communities. This also helps to maintain the health of the neighbors and their well-being. It is important to recycle water as much as possible and to encourage the members to innovative water-efficiency techniques. The focus requires to be increased on the audits of both energy and water (Worrell, Kermeli Galitsky, 2013). The sustainability of its environment can also be improved by working directly with the stakeholders to raise the focus on generating more effectual as well environmentally cognizant hotels across the venture. Climatic change has the probability to affect the ecosystems seriously, on which all the local communities depend. It is imperative to track the consumption of water and energy as climatic changes also impacts the trades directly destroying leisure activities that involves skiing. As a result, Hyatt requires to enhance efficiency of energy as well as carbon footprint that is essential for economic and moral imperative. This will help to meet the priorities of the business that includes increase of profitability as well as building of brands (Thornton et al., 2014). It is also expected that Hyatt will follow improved sustainable design guidelines for the construction of its new projects. Hyatt will guide this initiative for all new construction as well as major renewal projects for completely owned complete service hotels and resorts achieved under LEED certification, or a corresponding certification. It is also claimed that financial savings are also part of the sustainability of the environment. This is mostly clear for hotel businesses that function in an extremely competitive market and where the cost of energy, water and waste removal are elevated. As a result, in order to gain sustainable development it is very important to maximize efficiency because the hotel operators that can maximize competence as well as diminish waste will be more cost-effective as compared to their competitors. Hence, in order to reduce cost, Hyatt requires to make the installation of low flow showerheads as well as valve aerators that will help to reduce wastage o f water. It also requires reducing the unsustainable demand on local water resources. An in-room energy management system is also required that will help to reduce the consumption of energy. The energy management system automatically monitors as well as adjusts individual room temperatures with the help of its sensor (Lechner, 2014). Tracking efficacy bills can help properties scrutinize the efficiency of their energy maintenance initiatives. Hyatt will be able to produce cost-savings on their monthly utility bills by installing energy-friendly technologies that includes appliances, lighting as well as heating and cooling systems. Hyatt can also accomplish sustainable development by following the footstep of Otani that is located in Japan. Otani installed an innovative air conditioning as well as a kitchen system with the help of which it achieved 14 percent savings in energy and 30 percent reduction on emission of carbon. The water savings initiative is very important as the water tables are diminishing and the underground aquifers are being exhausted (Dell et al., 2014). It is estimated by the World Bank that the total amount of solid waste management will cost $376 billion by the year 2025. This will lead to more rigorous increase in low-income countries. It is recognized that the management of waste is an international problem with environmental and economic impacts on the communities in which individuals function. Hyatt requires to find prospects to make use of those resources efficiently that is sends to landfills, in order to diminish waste management. If this policy is followed, sustainable development will be accomplished (Yuan, 2013). It is also imperative to improve the sustainability of its economic strategies. This can be achieved with the help of global procurement practices. This will provide the opportunity to bring change across the value chain of the hotel. The demand for responsible supply chain practices will be strengthened with the help of these practices. Hyatt requires to provide the visitors with more sustainable commodities. A broad range of commodities and services requires to be procured in order to generate as well as operate the hotels. Strategic approaches should be undertaken that will help to improve the sustainability of the purchases. As a result, it is required to focus on the areas where Hyatt expends the more (Epstein Buhovac, 2014). It is imperative to launch an international food and beverage philosophy that mostly focuses on vigorous and sustainable food. This will also help to lead to sustainable development as vigorous and sustainable food is healthy for the guests. This philosophy is incorporated by most of the existing hotels worldwide. Sustainable and organic food is very important as it supports the commitment to advance the health and welfare of the guests ad communities. As a result, environmental footprint gets reduced that mostly includes emission of greenhouse gases as well as wastage of water consumption. There are few dishes that also require to be removed from the menu in order to achieve sustainable development. One of the that require to get removed is shark fin. Instead, they require add green label to their menus to increase the sustainability. Hotels are mostly in a good position to share the objectives of sustainable development in their dealings with several suppliers (Ciegis, Ramanauskien e Martinkus, 2015). Hotels mostly have the ability to purchase in bulk in order to influence the supplier to supply less packaging and make use of more environmentally friendly materials. Most of the countries such as Australia require suppliers to take back as well as recycle and reuse their packaging waste. It is important for Hyatt to reduce the generation of risky waste by purchasing environment-friendly goods. The negative impact on the environment can also be reduced by purchasing all items from local. The ingredients that are used while making food should mostly be organic or less purchased locally. Purchasing locally is also crucial as enables local communities to benefit from tourism. On the other hand, purchasing from local suppliers helps facilitate the money spent to stay within the area. As a result, the local community is promoted. As per the reports, it is found that Hyatt follows a responsible purchasing practice that mostly includes the packaging of shampoo as well as body lotion in bot tles that are made of recycled plastic. Beside this, the hotel also requires to make the use of 100 percent recycled carpets that in turn will provide sustainably sourced menu. It requires to work with the suppliers to advance the sustainability of the products in order to conserve energy and raise the diversion of waste (Bass Dalal-Clayton, 2012). The workers who are associated with Hyatt are recognized as the greatest benefits of going green. Workers such as hotel guests are becoming more and more sophisticated and they are also tuned into present thinking in society. It requires to get committed to the improvement of its local sourcing of goods as well as rising sustainable cleaning at its hotels as well as facilities. It should also enlarge the education as well as personal enhancement programs for workers as well as their family members (Han, Zhang Guo, 2014). Corporate community engagement on the other hand represents the involvement of the corporate community. In other words, a firm undertakes activities in order to enhance relationships as well as to contribute to the welfare of the communities. It is imperative for Hyatt to make all the industry partners aware about the policy of the hotel. Customers, stakeholders as well as workers use corporate engagement in order to measure the performance of the company. With the help of this, Hyatt will be able to demonstrate strong values and a commitment to the community and it will enjoy an enhanced reputation (Dare, Schirmer Vanclay, 2014). The economic advantages that are generated from the tourism industry will be spread throughout the group of people as well as clients. By maintaining a good relationship with the tourism industry, Hyatt will be able to provide its guests with the experience of new places that will lead to a direct interaction between the host communities and the local environment. With the help of tourism, the individuals will become more aware about the issues related to the environment. This will in turn provides increasing source of opportunities for the development of the enterprise leads to creation of more employment. It will also bring substantial economic value to natural and cultural resources. The concept of sustainable development requires to be incorporated into the policies as well as procedures of a business if it is to follow principles related to sustainable development. However, it does not indicate that new management techniques require to be invented. However, it requires a new cultural orientation as well as widespread refinements to systems as well as procedures. Hyatt requires to provide a larger accountability to non-traditional stakeholders as well as it should make sure a continuous enhancement of reporting practices (Ciegis, Ramanauskiene Martinkus, 2015). It is important to develop an effectual management structure for sustainable development programs that involves both governance as well as well as decision-making. The concept of sustainable development requires to be integrated both into trade planning as well as management information. Governance is important due to increasing responsibility of the corporation as well as its senior management. On the other hand, decision-making is imperative as it helps to become responsiveness towards the issues arising from sustainable development (Escrig?Olmedo et al., 2015). It is important to perform a stakeholder analysis to enhance relationships with the local community of legitimate stakeholders. A stakeholder analysis helps to recognize all the parties that are affected both directly and indirectly by the procedures of the enterprise. It will help to set out the problems as well as information requirements of the stakeholders with respect to the sustainable development activities of Hyatt. The existence of Hyatt is linked directly to the global environment as well as to the society in which it is based. As a result, it requires maintaining respect for human self-respect and striving towards a society where the global environment is protected. The strategies of the company are directed principally towards earning the foremost return for shareholders as well as investors. Previously, trades were not expected to accomplish any other social or environmental objectives. Previously, in most of the industries the exploitation of natural resources was the s tandard. However, at present business enterprises in developed countries operate in a more complicated as well as more regulated surrounding. Stakeholder groups are mostly extended with the help of sustainable development by including natural resources as well as future generation. The development of the stakeholder analysis started by the identification of various groups that are affected by the activities of the business. Hyatt necessitates the requirements of their stakeholders in order to capitalize their own prospects. After the identification of the stakeholders, the management of the company should prepare a description of the requirements as well as expectation that are contained by the group. The development of the statements of requirements as well as anticipation requires dialogue that is required by every group of stakeholders. There is several conflicting expectation that are revealed with the help of stakeholder analysis. With the help of this analysis, the customers are likely to demand innovative as well as environmentally secure goods (De Brucker, Macharis Verbeke, 2013). Senior management is highly responsible for devising a sustainable development approach for the organization as well as establishes precise objectives. The company has build a strong relationship with its stakeholders that includes its colleagues. Hyatt mostly supports its colleagues in the development of their career with the help of robust training. They mostly seek the feedback with the help of surveys, workshops and roundtables. The team who are directly associated with Hyatt for the responsibility efforts includes Thrive Teams as well as Employee Network Groups. They also engage the leisure travelers with the help of several channels that includes social media and customer surveys. The company is also known to conduct trade reviews and react to surveys of their corporate clients. This also helps them to get engaged directly to the stakeholders. In order to enhance relationships with the local community, it is also imperative to engage the investors principally through investor m eetings as well as financial filings. By engaging with the investors, it becomes easier for the company to get information about the investors and helps them to prioritize the efforts related to corporate social responsibility that in turn contributes to the reputation of the brand as well as profitability (Cullen, Gerbasi Chrobot-Mason, 2015). Hyatt has committed to fostering a culture of inclusion across the organization as well as within leadership enhancement. It is imperative to place direct pressure on fragile ecosystems leading to degradation of the physical environment and disruption to wildlife. It is important to make optimal use of environmental resources that comprises a major element in the development of tourism. Sustainable development related to tourism requires the informed participation of all pertinent stakeholders. The achievement of sustainable development is a continuous procedure, as it requires constant monitoring of impacts (Shekhawat et al., 2014). Conclusion It can be concluded that the key objective of Hyatt is to help the company converse its charitable, environmental, and group of people engagement proposals, and to situate Hyatt to focus on as well as coherent the value it brings as a worldwide company to the various communities it serves. The conversation of water is also an imperative way by which sustainability can be accomplished. Product labels as well as packaging also help the hospitality industry to accomplish sustainable development. In order to gain sustainable development it is very important to maximize efficiency because the hotel operators that can maximize competence as well as diminish waste will be more cost-effective as compared to their competitors. Sustainable tourism is generally not taken to imply a finite state of tourism. The negative impact on the environment can also be reduced by purchasing all items from local. Recommendation It is recommended that hotel is a great environment in order to raise the consciousness related to the problems of sustainable development. It is imperative to position the hotel industry in such a way that it demonstrates sustainable development within both tourism and travel sector. They require to share a good bonding with the suppliers in order to accomplish sustainable development. References Bass, S., Dalal-Clayton, B. (2012).Sustainable development strategies: a resource book. Routledge. Chathoth, P. K. (2016). Historical evolution of hotel chains.The Routledge Handbook of Hotel Chain Management, 27. Ciegis, R., Ramanauskiene, J., Martinkus, B. (2015). The concept of sustainable development and its use for sustainability scenarios.Engineering Economics,62(2). 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